Please read these Terms carefully before using Open Model. By accessing or using our platform, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you are entering into these Terms on behalf of an organisation, you represent that you have authority to bind that organisation.
In these Terms:
Open Model provides self-serve Marketing Mix Modelling (MMM) software powered by Google Meridian, Meta Robyn, and other statistical frameworks. The Platform enables users to upload marketing spend and revenue data, run Bayesian MMM analyses, and receive channel ROI, budget optimisation, and incremental testing outputs.
We reserve the right to modify, update, or discontinue features of the Platform at any time, provided that we will not materially reduce the core functionality available under your active Subscription without reasonable notice. We will provide at least 30 days' prior notice of any material changes to paid subscribers.
The Platform is made available on an "as a service" basis. We may perform scheduled maintenance, which we will endeavour to schedule during off-peak hours and communicate in advance.
To use the Platform you must register for an account by providing accurate, complete, and current information. You are responsible for:
You must be at least 18 years of age to create an account. By registering, you represent and warrant that you meet this requirement and that all information you provide is accurate. We may verify your identity and eligibility at any time.
You may not create an account on behalf of a competitor for the purpose of analysing or replicating our platform.
The Platform is offered on paid subscription plans as described at openmodel.pro/pricing. Founding Member pricing is available to early access customers and is permanently locked for the duration of continuous, uninterrupted subscription. If a Founding Member subscription lapses, the founding rate is forfeited and standard pricing applies upon renewal.
You may cancel your subscription at any time through your account settings or by emailing hello@openmodel.pro. Cancellation takes effect at the end of the current billing period. No partial-period refunds are provided except as required by applicable consumer law (see Section 12).
We may change standard subscription pricing at any time, with at least 30 days' notice to existing subscribers before the change takes effect. Founding Member pricing is excluded from price increases for continuously subscribed Founding Members.
If you are a consumer resident in the EU or UK, you have the right to withdraw from a subscription contract within 14 days of entering into it, without giving any reason, in accordance with the EU Consumer Rights Directive (2011/83/EU) and the UK Consumer Contracts Regulations 2013. To exercise this right, notify us at hello@openmodel.pro within 14 days. Note: if you have requested immediate access to the Platform and the service has begun, your right of withdrawal may be limited to a pro-rata refund for unused days.
You agree to use the Platform only for lawful purposes and in accordance with these Terms. You must not:
We reserve the right to investigate and take appropriate action, including suspension or termination, for any violation of this section.
You retain full ownership of all Customer Data you upload to the Platform. We do not claim any ownership rights over your data.
By uploading Customer Data, you grant Open Model a limited, non-exclusive, worldwide licence to process, store, and use your Customer Data solely for the purpose of providing the Platform services to you. This licence terminates when you delete your data or close your account.
Outputs generated by the Platform are provided for informational and strategic planning purposes only. They represent statistical modelling results and should not be construed as financial advice. You are solely responsible for any business decisions made based on Platform Outputs. We recommend that material budget decisions be reviewed by qualified professionals.
The quality and accuracy of Outputs depends materially on the quality and completeness of your Customer Data. We are not responsible for inaccurate, incomplete, or misleading Outputs that result from poor-quality input data.
All rights in the Platform — including the software, algorithms, models, user interface, design, documentation, and branding — are owned by or licensed to Sonra Digital Pty Ltd. Nothing in these Terms grants you any rights in the Platform beyond the limited licence to use it during your active Subscription.
The Open Model name, logo, and associated marks are trademarks of Sonra Digital Pty Ltd. You may not use our trademarks without our prior written consent except to accurately refer to our product.
You own all Outputs generated from your Customer Data. We grant you a perpetual, royalty-free licence to use, reproduce, and distribute Outputs for your internal business purposes.
You agree not to challenge or assist others in challenging our intellectual property rights in the Platform.
Each party agrees to keep confidential any non-public information disclosed by the other party that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and the circumstances of disclosure ("Confidential Information").
Confidential Information excludes information that: (a) is or becomes publicly available through no breach of this section; (b) was rightfully known before disclosure without restriction; (c) is independently developed without reference to the other party's Confidential Information; or (d) is required to be disclosed by law or court order, provided prompt notice is given where permitted.
Your Customer Data is treated as your Confidential Information. We will only process it to provide the Platform services and will not disclose it to third parties except as set out in our Privacy Policy.
Important: The following limitations apply to the maximum extent permitted by applicable law. They do not exclude rights you may have under Australian Consumer Law, EU consumer protection legislation, or the UK Consumer Rights Act 2015 — see Section 12.
The Platform is provided "as is" and "as available". To the maximum extent permitted by law, we disclaim all warranties, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Platform will be uninterrupted, error-free, or completely secure.
To the maximum extent permitted by applicable law, Open Model's aggregate liability to you for all claims arising under or in connection with these Terms — whether in contract, tort, negligence, or otherwise — shall not exceed the greater of: (a) the total fees paid by you to Open Model in the 12 months preceding the claim; or (b) USD $500.
We shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, revenue, data, goodwill, or business opportunity, even if we have been advised of the possibility of such damages.
Nothing in these Terms excludes, restricts, or modifies any consumer guarantee, right, or remedy conferred on you by the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010 (Cth)) that cannot be excluded, restricted, or modified by agreement. Where the ACL applies to a supply of services and permits us to limit our liability, our liability is limited to re-supplying the services or paying the cost of re-supply.
If you are a consumer in the EU, applicable consumer protection legislation in your member state may provide rights that cannot be contracted out of. The limitations in this section apply only to the extent consistent with those mandatory consumer protections.
Nothing in these Terms affects your statutory rights under the Consumer Rights Act 2015 or other applicable UK consumer legislation. The Unfair Contract Terms Act 1977 and the Consumer Rights Act 2015 apply to limit our ability to exclude liability to UK consumers.
You agree to indemnify, defend, and hold harmless Open Model, Sonra Digital Pty Ltd, and our respective officers, directors, employees, and agents from and against any claims, liabilities, damages, judgments, awards, losses, costs, and expenses (including reasonable legal fees) arising out of or relating to:
This indemnification obligation does not apply to the extent that a claim arises from our own negligence or wilful misconduct.
These Terms commence when you create an account or access the Platform and continue until terminated by either party.
We may suspend your access to the Platform immediately and without notice if: (a) we believe your use poses a security risk; (b) your payment is overdue by more than 7 days; or (c) we are required to do so by law. We will notify you as soon as reasonably practicable of any suspension and its reason.
You may terminate your account at any time by cancelling your subscription and deleting your account through the Platform settings or by contacting us.
We may terminate your account and access to the Platform with 30 days' written notice for any reason. We may terminate immediately for material breach of these Terms, provided we give you notice of the breach and 14 days to cure it (where the breach is capable of remedy).
Upon termination: your licence to use the Platform ceases; you must cease using the Platform; we will delete your Customer Data within 90 days in accordance with our Privacy Policy; and any accrued payment obligations remain due. Sections 7, 8, 9, 10, 13, and 14 survive termination.
Under the Australian Consumer Law, you have statutory guarantees that our services will be provided with due care and skill, will be fit for the purpose we describe, and will be delivered within a reasonable time where no time is agreed. These guarantees cannot be excluded. If a service fails to meet a statutory guarantee, you may be entitled to a remedy under the ACL.
If you are a consumer in the UK, under the Consumer Rights Act 2015, digital services must be provided with reasonable care and skill, be fit for purpose, and match their description. If we fail to meet these standards, you may be entitled to a price reduction or, in some cases, a refund. These rights apply in addition to, and do not replace, any contractual rights under these Terms.
EU consumers have mandatory rights under the Consumer Rights Directive (2011/83/EU) and applicable member state consumer protection legislation, including rights regarding digital content and services under Directive (EU) 2019/770. Nothing in these Terms waives, limits, or excludes these statutory rights.
Nothing in these Terms is intended to waive any rights you may have under applicable federal or state consumer protection laws. California consumers: the California Consumer Legal Remedies Act (CLRA) may provide additional rights. If you have a dispute, please contact us first — we are committed to resolving issues fairly.
These Terms are governed by and construed in accordance with the laws of New South Wales, Australia, without regard to its conflict of law principles.
We both agree to first attempt to resolve any dispute informally by contacting the other party in writing and allowing 30 days for resolution. If informal resolution fails, disputes shall be subject to the exclusive jurisdiction of the courts of New South Wales, Australia.
If you are a consumer resident in the EU, the above governing law and jurisdiction clause does not deprive you of the protection of the mandatory consumer law provisions of your country of residence. You may also use the EU Online Dispute Resolution platform at ec.europa.eu/consumers/odr.
If you are a consumer resident in the UK, you may bring proceedings in the courts of England and Wales, Scotland, or Northern Ireland. You retain the benefit of any mandatory consumer protection laws applicable in the UK, including access to the Financial Ombudsman Service where relevant.
For US-based business customers, any dispute not resolved informally shall be resolved by binding arbitration administered by JAMS under its Streamlined Arbitration Rules, with proceedings conducted in English. The Federal Arbitration Act governs this agreement to arbitrate. Class action waiver: You agree to resolve disputes on an individual basis and waive the right to bring class action claims, to the fullest extent permitted by applicable law. This clause does not apply to individual consumers in jurisdictions where class action waivers are not enforceable.
If you have any questions about these Terms, please contact us: